Cameron Dye will be available at Walmart stores starting Friday, August 6, 2017.
Dye, a $2.99 per ounce blend of watermelon and red algae, is the latest in a line of natural cosmetics that has grown in popularity over the last decade.
According to its website, Cameron DYE is “the latest in the natural makeup family,” which includes Dove, Nars, Guerlain, MAC, Clinique, Make Up For Ever and Too Faced.
It has more than 40 ingredients, including water, aloe vera, vitamins A, C, E and K, antioxidants, and phytonutrients, including zinc oxide and Vitamin B12.
As with many natural cosmetics, the benefits are not limited to the skin, but it also works to reduce wrinkles and improve complexion.
Cameron Dye is also known for its long shelf life.
“Its the only natural cosmetic that does not need to be reapplied every day.
It’s completely safe and completely effective,” said Sarah Crenshaw, who has been using Cameron DYD for six years.
The brand also offers its own line of water-based moisturizers, including Dove Skin Perfection, Dove Ultra Light and Dove Liquid Glow.
There are a number of Cameron Dyes on the market, including “Gorgeous,” which is a $4.99 powder with water and lavender, and “Glam,” which retails for $6.99.
This year, Cameron will also be selling its namesake hair dye at a discount.
“The new Cameron DYES are available for a limited time only, starting August 6,” the company said on its website.
Last year, Walmart and other retailers including Best Buy and Sears also launched the Cameron Dylons.
But Cameron said it is not limited, and will be offered at Walmart and Sears stores through the end of the month.