Clairol Hair Dye, a hair dye manufacturer based in New York, has been making metallic hair dyes for years.
But, its newest line of metallic hair ties is going to be a major draw in the hair dye world.
And, the brand has teamed up with Nike to create a new collection of shoes and socks with metallic designs.
“The new line of socks and shoes are a new and exciting trend for Clairol,” Clairos head of global marketing, James B. Boudreau, told The Huffington Post.
“We are introducing these products to a much wider audience and will be seeing a lot more of these designs from the brand as we expand into other markets in the coming years.”
The new metallic ties are made using a process called Metalshot, which involves the use of high-temperature platinum electrodes.
Bouts of exposure to the platinum electrodes over a short period of time cause the platinum to oxidize, releasing the metal ions in the water.
Metals have been found to have great chemical stability and are ideal for the dyeing process.
The brand also said that metallic hair products are designed to last for many years.
“Clairols metallic hair hair dye uses a process known as Metalshock, in which platinum electrodes are placed in water to create metallic hair,” the company said in a press release.
“Metalshot is a long-lasting, low-heat, high-performance process that releases the metal ion ions in water, and the product is formulated to last up to a year.”
Metalshocks metallic hair care products are formulated to provide the highest-quality, natural hair dye that you can afford.
Metingshocks products are also designed to be washable.
Clairor’s metallic products are available at retail stores, and customers can purchase through its online store.
“Clairos also announced it would be launching a new line, the Metal Headwear collection, in early 2018.
The company said that the Metalhead collection, which includes a number of metallic tie dye products, will be available to customers at retailers starting this fall.
The new collection will be called “Metal Headwear,” and will include metallic ties and socks, as well as the Metal Hairband, a metallic shirt with a metallic neckline and collar.
Clairols products will be sold in a variety of sizes, and will start at $149.95.
The company has also released a new website and social media accounts, including one for the MetalHeadwear collection.