NFL Commissioner Roger Goodell says the league is “going to hire the hair dye people” to improve the game.
The commissioner also revealed that NFL Network will start advertising hair dye as part of a program that will give players more “flexibility” and allow them to “dress and play any way they want.”
“We’re going to hire a lot of hair dye,” Goodell said.
“They’re going get paid to do that, and we’ll have them work with the players to help them make the football better.”
The commissioner is reportedly “looking at a variety of things” to hire people to help him make the league’s games better, including hiring a hair stylist.
The league announced in March that it would hire a “hair dye specialist” to help make hair dye “more affordable and accessible for our players.”
“Our goal is to have players in their 50s and 60s and 70s that will be able to wear our uniforms in the right way and not be afraid of a wig,” Goodell told the Wall Street Journal.
“If you look at the last two years, we’ve seen hair dye used on our players for years.
We need to have a better product to be able make sure that’s something that we’re going after.”
The NFL is also considering allowing players to wear hats and other body-covering items that are “appropriate for the players’ physical appearance.”
The league is also working on a plan to increase visibility for the NFLPA’s grievance process and allow fans to send emails and texts to the league office about any issues the union has with the team.
“We have a process to make sure we’re not just making it easier for players, but also making sure that we are giving them an opportunity to voice their grievances,” Goodell added.
“We’re very focused on the process, and that’s why we have a grievance process.”
The decision to hire someone to help improve the NFL’s image comes as the league faces criticism for its lack of diversity in its rosters.
The league currently has the lowest number of African-American players on its roster, and one of the biggest reasons is because of the way players are treated by coaches and the media.
The NFL also faces criticism over its handling of the Ray Rice domestic violence case, with the league claiming that it has “zero tolerance” for domestic violence.
The NFLPA is calling for the league to fire the coach who let Rice walk out of the stadium during the 2014 national anthem, and the NFL has said that the league will investigate the matter.