The Washington Post is reporting that the company, Fox Hair Dyes, is preparing to introduce a new product to dye hair blonde.
The new product will be a new bleach product that’s more affordable than traditional bleaching.
Fox Hair Dye will be released by a subsidiary of Wanda Group in September.
It will reportedly cost $8.99 per bottle.
The company’s website claims to “reduce frizz, dull, or even remove blemishes, and prevent discoloration of your hair with no drying and no fading.”
Wanda Group declined to comment on the product’s price.
But it has been accused of using cheap bleaching ingredients and using the slogan “natural” to advertise the product.
In January, Fox Beauty was forced to apologize after a video surfaced of the company touting the bleach as a “natural product” that “doesn’t bleach, doesn’t dry out, doesn, does not damage hair, and doesn’t leave you with greasy, discolored, frizzy hair.”
Fox Beauty has also been sued for misleading consumers about the effectiveness of the bleach.
In April, Fox announced that it was ending its partnership with Bumble Beauty for a “favorable resolution.”